Himmelreich

Our task was to build the Himmelreich brand from the ground up. That meant first understanding exactly who we were speaking to. Families with children and groups of friends looking for a calm stay in the nature, where they can feel genuinely at home. Together with the client, we defined the brand's values, mission, and overall character — from its visual identity to its tone of voice. The collaboration was close, open, and built on trust. Our goal wasn’t just to create a functional brand, but to craft something the client would truly identify with and feel proud to carry forward. That's why we had long initial meeting to understand how the client thinks about the brand.

We developed a complete visual identity logo, color palette, typography, and a cohesive design system to support the brand. The visual language reflects the essence of the place: free, welcoming, and familiar.

Himmelreich speaks in a friendly, warm, and lightly humorous tone. The communication is approachable, authentic, and quietly confident, nothing is sugar coded. We crafted the messaging to evoke a sense of belonging, while also recognizing the quiet strength that comes with time spent in nature. Kinda like you're never truly alone here you’re surrounded by people who’ve got your back, even in the middle of the woods but also you have to learn how to take care of yourself. This tone of voice was shown in practical examples for different platforms, so client could use it as they need.

With the brand identity in place, we designed and built a website that mirrors those same values. The site is intuitive, easy to navigate, full of smart details like map with arrival time for big locations around, reserch of places for trip around and so on.

The challenge was to craft a brand that felt fresh and distinct, yet not disconnected or out of place. We needed to make it clear that although Himmelreich is new, it shares the same welcoming spirit and grounded authenticity as its more established neighbors.

Himmelreich stands as a confident, consistent brand with a clear personality. Its communication, visual style, and website work in harmony to set the right expectations while making guests feel both welcomed and inspired.